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Broadcasting Modernity: Cuban Commercial Television, 1950-1960

Yeidy M. Rivero

5 ratings by Goodreads
ISBN 10: 082235859X / ISBN 13: 9780822358596
Published by Duke University Press
New Condition: New Hardcover
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Title: Broadcasting Modernity: Cuban Commercial ...

Publisher: Duke University Press

Binding: Hardback

Book Condition: New

About this title

Synopsis:

The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In "Broadcasting Modernity," television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.

Review:

"Yeidy M. Rivero delivers a riveting account of the complex struggles over the introduction of television as both a symbol and site of Cuban modernization during the 1950s. Set against the backdrop of hemispheric politics and Cold War struggle, television proved to be a linchpin of political and cultural transformation throughout the island nation and ultimately across the Americas. Lively, imaginative, and thoroughly researched, "Broadcasting Modernity" offers a provocative account of how a media revolution became revolutionary media." --Michael Curtin, author of"Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV"

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