Braun

Polster, Bernd

Published by Edition Axel Menges
ISBN 10: 393668135X / ISBN 13: 9783936681352
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2010. 12th Edition. Hardcover. Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. Num Pages: 504 pages, 560 colour & b/w photos. BIC Classification: AKP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 193 x 170 x 34. Weight in Grams: 1144. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. For the last five decades, this concept has spawned innovative products with an unprecedented regularity that begs to be explained -- especially as the era spanned by the history of Braun design is not exactly one characterised by continuity. Instead, the second half of the 20th century witnessed a dramatic change in living conditions. Prosperity and greater ease entered our daily lives, but also widespread disorientation and alienation. It is to the credit of those who set the Braun design project in motion that they were able to counteract this feeling of alienation -- which manifested itself to them not least in poorly designed objects of daily use -- with a vision of design reform. There had already been attempts made along these lines. What was new was that a commercial enterprise spearheaded the movement. Also new was the systematic approach, the application of design principles to modern products and the innovative dynamic thus triggered. Finally, the considerable commercial success this design project enjoyed was likewise a revelation. All of this led the company to establish a design department that was not merely an appendage, but rather an active decision-maker in the development of products from the initial idea to realisation. This is how Braun and design became synonymous.

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Title: Braun
Publisher: Edition Axel Menges


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Book Description Hardback. Book Condition: New. Not Signed; Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it s. book. Bookseller Inventory # ria9783936681352_rkm

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Book Description Edition Axel Menges, 2010. Book Condition: New. 2010. 12th Edition. Hardcover. Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. Num Pages: 504 pages, 560 colour & b/w photos. BIC Classification: AKP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 193 x 170 x 34. Weight in Grams: 1144. . . . . . . Bookseller Inventory # V9783936681352

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Book Description Book Condition: New. Publisher/Verlag: Edition Axel Menges | Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an allencompassing concept. For the last five decades, this concept has spawned innovative products with an unprecedented regularity that begs to be explained - especially as the era spanned by the history of Braun design is not exactly one characterized by continuity. Instead, the second half of the 20th century witnessed a dramatic change in living conditions. Prosperity and greater ease entered our daily lives, but also widespread disorientation and alienation. It is to the credit of those who set the Braun design project in motion that they were able to counteract this eeling of alienation - which manifested itself to them not least in poorly designed objects of daily use -with a vision of design reform. There had already been attempts made along these lines. What was new was that a commercial enterprise spearheaded the movement. Also new was the systematic approach, the application of design principles to modern products and the innovative dynamic thus triggered. Finally, the considerable commercial success this design project enjoyed was likewise a revelation. All of this led the company to establish a design department that was not merely an appendage, but rather an active decision-maker in the development of products from the initial idea to realization. This is how Braun and design became synonymous. | Format: Hardback | Language/Sprache: english | 1180 gr | 504 pp. Bookseller Inventory # K9783936681352

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