0470768673 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
From the Inside Flap:
Consumers have become technology savvy: they blog about product reviews and customer service, instantly do comparison price checks from their mobile phone in a store aisle, become fans of their favorite retailers and brands on Facebook, show off their purchases on YouTube, and provide accolades—or vent complaints—to their friends and to the masses on Twitter. Successful retailers must not only find ways to differentiate merchandise strategies and stores, but also to engage with consumers where they are already spending a lot of their time: blogging, friending, tweeting, and surfing. Now is the time for executive management to jump into ongoing conversations about their companies and participate rather than sitting on the sidelines. Branded! helps you harness the power of social media and mobility to its fullest potential.
Sharing their decades of experience in retail and technology, Bernie Brennan and Lori Schafer demonstrate how social media and mobility can substantially improve a retailer's market share and brand position. Loaded with examples, Branded! provides comprehensive reviews of leading retailers who are successfully implementing social media and mobility.
Written through the eyes of retail and technology executives, Branded! explores:
How your world is changing. Customers are now in charge. Retailers who fail to engage will be bypassed
The powerful impact of social media, including Facebook, Twitter, MySpace, YouTube, Flickr, private social networks, and social gaming
The lightning speed in the growth of smart phones—connecting retailers and customers—regardless of time or place
How analytics helps you listen, quantify, and react to the impact of massive volumes of conversational data
The strategies of leading-edge retailers, including: Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy
How open culture and transparency are the hallmarks of these leaders
Unlock the mystery of these rapidly emerging new channels of communication and commerce and strategically engage your customers with Brennan and Schafer's Branded!
Title: Branded!: How Retailers Engage Consumers ...
Book Condition: New
Book Description John Wiley and Sons, 2010. Hardcover. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2367130
Book Description Wiley, 2010. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP46654968
Book Description Wiley. Hardcover. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0470768673I3N00
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Bookseller Inventory # 2681835363
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Book Description Wiley. Hardcover. Book Condition: Very Good. 0470768673 Very Good Condition. Five star seller - Buy with confidence!. Bookseller Inventory # Z0470768673Z2
Book Description Hardback. Book Condition: New. Not Signed; Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital comm. book. Bookseller Inventory # ria9780470768679_rkm
Book Description John Wiley and Sons Ltd 2010-11-02, Chichester, 2010. hardback. Book Condition: New. Bookseller Inventory # 9780470768679
Book Description Wiley John + Sons, 2010. Book Condition: New. Bookseller Inventory # GH9780470768679
Book Description John Wiley & Sons Inc, 2010. Hardcover. Book Condition: Brand New. 1st edition. 288 pages. 9.50x6.25x1.00 inches. In Stock. Bookseller Inventory # __0470768673