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Brand Management(Chinese Edition)

WANG WEI FANG ZHU

ISBN 10: 756118302X / ISBN 13: 9787561183021
New Condition: New Soft cover
From liu xing (JiangSu, JS, China)

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Language:Chinese.Paperback. Pub Date: 2014-4-1 Pages: 286 Publisher: Dalian University of Technology Press. based on real needs of teaching. it is necessary to pay attention to and encourage students to learn theoretical knowledge of the system. but also pay attention to develop their creative thinking and basic professional practice capacity. In the architecture. the textbook seeks to complete. simple. clean. brand management process as the main line. divided into 12 chapters. Chapter 1 intr. Bookseller Inventory # CR025467

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Title: Brand Management(Chinese Edition)

Binding: paperback

Book Condition: New

About this title

Synopsis:

Language:Chinese.Paperback. Pub Date: 2014-4-1 Pages: 286 Publisher: Dalian University of Technology Press. based on real needs of teaching. it is necessary to pay attention to and encourage students to learn theoretical knowledge of the system. but also pay attention to develop their creative thinking and basic professional practice capacity. In the architecture. the textbook seeks to complete. simple. clean. brand management process as the main line. divided into 12 chapters. Chapter 1 introduces the basic knowledge of the brand and brand management; 2.3.4 chapter describes how to create a brand brand managers; Chapters 5 and 6 focus on the brand and the market. describes how the relationship between the consumer brand communication. brand Experience design and other issues; 7.8.9 chapter unfold around the issue of brand development. mainly on brand extension. brand portfo...

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