Stock Image

Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Guido, Gianluigi

0 ratings by Goodreads
ISBN 10: 3034300956 / ISBN 13: 9783034300957
Published by Peter Lang AG, Internationaler Verlag der Wissenschaften
New Condition: New Soft cover
From Kennys Bookstore (Olney, MD, U.S.A.)

AbeBooks Seller Since 09 October 2009

Quantity Available: 1

Buy New
List Price: 73.95
Price: 52.02 Convert Currency
Shipping: 0 Within U.S.A. Destination, Rates & Speeds
Add to basket

About this Item

Num Pages: 183 pages. BIC Classification: JMJ; KJC; KJG; KJMV7; KJR; KJSM; RNK. Category: (P) Professional & Vocational. Dimension: 153 x 305 x 13. Weight in Grams: 290. . 2009. 1st New edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783034300957

Ask Seller a Question

Bibliographic Details

Title: Behind Ethical Consumption: Purchasing ...

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften

Binding: Soft cover

Book Condition:New

About this title

Synopsis:

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

About the Author:

The Author: Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Place Marketing at the University of Salento, Italy, and Professor of Marketing Research at the LUISS University of Rome. He has been visiting researcher at the Dept of Marketing, University of Florida at Gainesville, and at the Dept of Psychology, University of Stanford (California). Prof. Guido has published eleven books on consumer behaviour and marketing strategies, and more than 100 articles in major referred journals. He has been listed in the last twelve editions of Marquis Who’s Who in the World and in the last six editions of Marquis Who’s Who in Finance & Industry.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. For any queries please use the contact seller link or send an email to books@kennys.ie,

Conor Kenny

Shipping Terms:

All books securely packaged. Some books ship from Ireland.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express