Back of the Napkin: Solving problems and selling ideas with pictures
Dan Roam
ISBN 10: 9814382248 ISBN 13: 9789814382243
Published by Marshall Cavendish International, 2012
Used
paperback
From
Goldstone Books, Llandybie, United Kingdom
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About this Item
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Synopsis:
This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get. Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone's innate ability to look, see, imagine and show.
About the Author: Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.
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Bibliographic Details
Title: Back of the Napkin: Solving problems and ...
Publisher: Marshall Cavendish International
Publication Date: 2012
Binding: paperback
Condition: Very Good
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Published by
Marshall Cavendish International (Asia) Pte Ltd, 2012
ISBN 10: 9814382248
ISBN 13: 9789814382243
Used
Softcover
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