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Automotive Marketing(Chinese Edition)

HAN WEI DONG ZHU

ISBN 10: 7301260865 / ISBN 13: 9787301260869
New Condition: New Soft cover
From liu xing (JiangSu, JS, China)

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Language:Chinese.Paperback. Pub Date: 2016-01-01 Pages: 248 Publisher: University Press book describes the basis of modern marketing theory. combined with the current development of China's auto market today. the system introduces auto sales car service processes and marketing staff market research. market analysis. marketing skills. customer service. marketing. planning and other core skills. introduction to introduce the automobile market. automotive market analysis of consumer behavior. ve. Bookseller Inventory # CW016672

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Title: Automotive Marketing(Chinese Edition)

Binding: paperback

Book Condition: New

About this title

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Language:Chinese.Paperback. Pub Date: 2016-01-01 Pages: 248 Publisher: University Press book describes the basis of modern marketing theory. combined with the current development of China's auto market today. the system introduces auto sales car service processes and marketing staff market research. market analysis. marketing skills. customer service. marketing. planning and other core skills. introduction to introduce the automobile market. automotive market analysis of consumer behavior. vehicle segments. and target market selection. automotive products and pricing. car distributors. auto sales knowledge. while the selection of multiple domestic and foreign automobile marketing case. This book can be used as higher vocational colleges Automobile Technology Service and Marketing Specialty materials. but also can be used as automotive marketing division. automotive marketers...

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