1118061756 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid
Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.
Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
From the Inside Flap:
AUDITING SOCIAL MEDIA
A Governance and Risk Guide
When it comes to business communication, social media has transformed how consumers interact with corporations, governments, traditional media, and each other. The game has changed—organizations and traditional broadcast media no longer control the message, consumers do—telling it like it is instantly—through uploaded text, images, audio/video content, and, let's not forget, instant global reach.
If you want your business to stay ahead in the game, then this one-stop guide will help your business navigate through the maze of risks and governances surrounding social media. Auditing Social Media explains how your organization can thoroughly ensure it has the adequate measures in place to capitalize on social media while protecting itself from excessive risk.
Authors Peter Scott and Mike Jacka provide a solid overview and the tools you need to:
Evaluate the opportunities and risks of social media
Develop a strategic approach that best addresses these issues
Use social media as a tool—and monitor its use
Comply with Federal Trade Commission guidelines
Gain significant strategic value from social media
Ensure your social media are aligned with the business's strategy, goals, and objectives
Implement tracking with the right metrics
The bottom line for your business's bottom line isn't if it's going to participate in social media. If you want to matter in your industry, it's go time! From delivering value to governance, Auditing Social Media equips you to successfully partner with your business in achieving its social media goals.
Title: Auditing Social Media: A Governance and Risk...
Book Condition: New
Book Description Wiley, 2011. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Bookseller Inventory # ABE_book_usedgood_1118061756
Book Description Wiley. Hardcover. Book Condition: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G1118061756I4N00
Book Description Book Condition: good. 386 Gramm. Bookseller Inventory # M01118061756-G
Book Description Wiley, 2011. Hardcover. Book Condition: New. Bookseller Inventory # SONG1118061756
Book Description Wiley. Book Condition: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Bookseller Inventory # 643418
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97811180617564.0
Book Description Book Condition: Good. Auditing Social Media: A Governance and Risk Guide. Bookseller Inventory # SKU0062251
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97811180617563.0
Book Description Book Condition: New. Bookseller Inventory # 12063089-n
Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 1118061756