Attracting Attention: Promotion and Marketing for Tourism Attractions

Stein, Andi

Published by Peter Lang Publishing Inc., 2015
ISBN 10: 1433124149 / ISBN 13: 9781433124143
New / Soft cover / Quantity Available: 0
From Kennys Bookstore (Olney, MD, U.S.A.)
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Offers information about how to promote and market tourism attractions for maximum results. This book focuses on different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. It is suitable for students enrolled in tourism, hospitality management, marketing, and communications programs. Num Pages: 196 pages, illustrations. BIC Classification: GTC; KJMV7; KNG. Category: (P) Professional & Vocational. Dimension: 257 x 178 x 13. Weight in Grams: 404. . 2015. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781433124143

About this title:

Synopsis: From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

About the Author: Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Attracting Attention: Promotion and ...
Publisher: Peter Lang Publishing Inc.
Publication Date: 2015
Binding: Soft cover
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Stein, Andi:
Published by New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
Used kart. Quantity Available: 1
Rating
[?]

Book Description New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, 2015. kart. Book Condition: Sehr gut. VIII, 196 S. : Ill., graph. Darst. ; 26 cm; Tadelloses Exemplar. - Introduction -- Types of Attractions -- Attraction Development -- Promotion, Advertising, and Marketing -- Media Relations -- Social Media Marketing -- Sales Promotions and Merchandising -- Special Events -- Guest Relations and Customer Service / u.a. - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator—they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. ISBN 9781433124143 Wir versenden am Tag der Bestellung von Montag bis Freitag. Sprache: Englisch Gewicht in Gramm: 338. Bookseller Inventory # 1046929

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 19.24
Convert Currency

Add to Basket

Shipping: £ 8.09
From Germany to U.S.A.
Destination, Rates & Speeds

2.

Stein, Andi
ISBN 10: 1433124149 ISBN 13: 9781433124143
Used Quantity Available: 1
Seller
medimops
(Berlin, Germany)
Rating
[?]

Book Description Book Condition: very good. 340 Gramm. Bookseller Inventory # M01433124149-V

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 20.80
Convert Currency

Add to Basket

Shipping: £ 7.19
From Germany to U.S.A.
Destination, Rates & Speeds

3.

Andi Stein
Published by Peter Lang Publishing Inc, United States (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Peter Lang Publishing Inc, United States, 2015. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. Bookseller Inventory # LIB9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 27.95
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Stein, Andi
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Quantity Available: 3
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 22105121-n

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 26.73
Convert Currency

Add to Basket

Shipping: £ 2.03
Within U.S.A.
Destination, Rates & Speeds

5.

Andi Stein
Published by Peter Lang Publishing Inc, United States (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Peter Lang Publishing Inc, United States, 2015. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. Bookseller Inventory # LIB9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 28.83
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Andi Stein
Published by Peter Lang Inc., International Academic Publishers 2015-06-28, New York (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New paperback Quantity Available: 1
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Peter Lang Inc., International Academic Publishers 2015-06-28, New York, 2015. paperback. Book Condition: New. Bookseller Inventory # 9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 31.36
Convert Currency

Add to Basket

Shipping: £ 3
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Andi Stein
Published by Peter Lang Jun 2015 (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Taschenbuch Quantity Available: 1
Rating
[?]

Book Description Peter Lang Jun 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. 196 pp. Englisch. Bookseller Inventory # 9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 32.75
Convert Currency

Add to Basket

Shipping: £ 10.79
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Andi Stein
Published by Peter Lang Jun 2015 (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Taschenbuch Quantity Available: 1
Seller
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description Peter Lang Jun 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. 196 pp. Englisch. Bookseller Inventory # 9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 32.75
Convert Currency

Add to Basket

Shipping: £ 15.40
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Andi Stein
Published by Peter Lang Jun 2015 (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Taschenbuch Quantity Available: 1
Seller
Agrios-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description Peter Lang Jun 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. 196 pp. Englisch. Bookseller Inventory # 9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 32.75
Convert Currency

Add to Basket

Shipping: £ 15.40
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Andi Stein
Published by Peter Lang Jun 2015 (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
New Taschenbuch Quantity Available: 1
Seller
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description Peter Lang Jun 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations. 196 pp. Englisch. Bookseller Inventory # 9781433124143

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 32.75
Convert Currency

Add to Basket

Shipping: £ 26.52
From Germany to U.S.A.
Destination, Rates & Speeds

There are 7 more copies of this book

View all search results for this book