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Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)

Slowinska, Maria

Published by Transcript-Verlag
ISBN 10: 3837626199 / ISBN 13: 9783837626193
New / Soft cover / Quantity Available: 1
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Title: Art/Commerce: The Convergence of Art and ...

Publisher: Transcript-Verlag

Binding: Soft cover

Book Condition: New


Num Pages: 340 pages, 59 b/w illus. BIC Classification: AC; JFCA; JHB. Category: (G) General (US: Trade). Dimension: 225 x 169 x 17. Weight in Grams: 408. . 2014. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783837626193

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This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

About the Author:

Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies.

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