Art of Package and Structure

Xia Jiajia

Published by Gingko Press Gmbh Jul 2014, 2014
ISBN 10: 9886824301 / ISBN 13: 9789886824306
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Neuware - Design is not just about how a brand looks, but how products are used and communicated to the world; Art of Package and Structure explores one of the most important forms of this communication by breathing new life into the subject of packaging design. This title follows projects through concept and design sketches all the way to the finished packaging, with products that reach from whimsical and organic to high-concept and utilitarian. Designs for pet products, take-away boxes, vinyl toy packaging, perfume cases and more are accompanied by design templates as well as hand-drawn concept sketches that lend a human warmth to the design process. This volume also includes a DVD with templates of many of the packaging concepts within as vector files, to allow both professional designers and packaging enthusiasts to re-create the projects. 288 pp. Englisch. Bookseller Inventory # 9789886824306

About this title:

Synopsis: Art of Package and Structure has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationary, to teabags and truffles.

All are designed to create a unique identity and brand within a highly competitive consumer market, colorful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savored and enjoyed as an essential feature of the whole product experience.

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Bibliographic Details

Title: Art of Package and Structure
Publisher: Gingko Press Gmbh Jul 2014
Publication Date: 2014
Binding: Buch
Book Condition: Neu

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