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The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.
This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected."
Review: Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
Book Condition: New
Book Description Phaidon Press. Hardcover. Book Condition: Good. 0714834491 Meets or exceeds the good condition guidelines. Nice copy. Has loose binding. Five star seller - Buy with confidence!. Bookseller Inventory # Z0714834491Z3
Book Description Phaidon Press. Book Condition: Acceptable. A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. Bookseller Inventory # 12-C-000951
Book Description Phaidon Press, 2001. Hardcover. Book Condition: Acceptable. Considerable staining on top edge of pages. Satisfaction 100% guaranteed. Bookseller Inventory # mon0001698515
Book Description Phaidon Press, 2001. Hardcover. Book Condition: Good. 1st Edition. front board has some hinge separation. Extra postage for international or expedited due to weight. Bookseller Inventory # ABE-1490160411770
Book Description Phaidon Press Aug-01. Hardcover. Book Condition: Used - Good. We are a Howard Co., Maryland-based brick-and-mortar store with over 45,000 volumes. Satisfaction Guaranteed!! NOTE: International shipping may be subject to additional charges. Bookseller Inventory # 203312
Book Description Phaidon Press Aug-01. Hardcover. Book Condition: Used - Good. We are a Howard Co., Maryland-based brick-and-mortar store with over 45,000 volumes. Satisfaction Guaranteed!! NOTE: International shipping may be subject to additional charges. Bookseller Inventory # 203313
Book Description Hardcover. Book Condition: Good. GOOD Condition -- Book has visible wear with highlightings and writings inside -- Overall in GOOD & readable condition -- Book ONLY -- Does NOT INCLUDE supplementary materials or accessories such as CD, DVD, access code etc. -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0714834491GO
Book Description Phaidon Press, 2001. Hardcover. Book Condition: Fair. Hinges frail, but not broken. The spine is wobbly, and has a small dent/chip in the back. Also slight dents to edges of covers. Text is fine, clean pages, no markings. Book. Bookseller Inventory # MU-Y4RD-VLPR
Book Description Phaidon, London, 2013. Hardcover. Book Condition: Very Good. Dedication on fep. Bookseller Inventory # 003703
Book Description Phaidon Press Ltd, 2001. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 5183774