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The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.
This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected."
Review: Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
Book Condition: New
Book Description Phaidon Press Ltd, 2001. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1336776
Book Description Book Condition: Acceptable. Covers Worn. Pages clean with tight binding. Pages may be aged. May have large tears. Item may or may not contain online codes or CD. Fast Shipping. Bookseller Inventory # 46YEP600008Q
Book Description Phaidon Press, 2001. Hardcover. Book Condition: Acceptable. Satisfaction 100% guaranteed. Bookseller Inventory # mon0001670818
Book Description Hardcover. Book Condition: VeryGood. Ships Within 24 Hours M-F- Satisfaction Guaranteed! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear. Bookseller Inventory # 39BBQM003E3Q
Book Description Phaidon, London, 2013. Hardcover. Book Condition: Very Good. Dedication on fep. Bookseller Inventory # 003703
Book Description Phaidon Press Ltd, 2001. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 5183774
Book Description Phaidon. Book Condition: Good. . Cover Seperating from Binding. . Used - Good. Sound copy (Mild Reading Wear). May have scuffs or missing DJ. May have some notes, highlighting or underlining. "Our Business is Changing Lives.". Bookseller Inventory # SAC-15-D-3304
Book Description Phaidon Press, 2001. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: A lifetime of reflection and observation by master designer Alan Fletcher. Bookseller Inventory # ABE_book_usedgood_0714834491
Book Description Phaidon Press Ltd, 2001. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780714834498
Book Description Phaidon Press, 2001. Book Condition: New. Bookseller Inventory # ST0714834491. Bookseller Inventory # ST0714834491