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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

LeFever, Lee

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ISBN 10: 1118374584 / ISBN 13: 9781118374580
Published by Wiley
New Condition New Soft cover
From Kennys Bookstore (Olney, MD, U.S.A.) Quantity Available: 9

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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. Num Pages: 256 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 202 x 202 x 18. Weight in Grams: 408. . 2012. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781118374580

About this title:

Synopsis:

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.  You will learn to:
  • Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. 
  • Present: Produce remarkable explanations with visuals and media. 
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals. 

From the Back Cover:

Become an explanation specialist

You've done the hard work. Your product or service works beautifully?but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to:

  • Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience
  • Present: Produce remarkable explanations with visuals and media

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Art of Explanation: Making your Ideas, ...

Publisher: Wiley

Binding: Soft cover

Book Condition: New

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