Advertising: Principles & Practice

Sandra E. Moriarty; Nancy Mitchell; William Wells

ISBN 10: 0132224151 ISBN 13: 9780132224154

Published by Pearson College Div, 2008

Language: English

Condition: Used - Good Hardcover

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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.75.

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Bibliographic Details

Title: Advertising: Principles & Practice
Publisher: Pearson College Div
Publication Date: 2008
Language: English
ISBN 10: 0132224151
ISBN 13: 9780132224154
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 3.75 pounds

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For introductory courses in Advertising.

Moriarty teaches students about effective marketing.

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