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Advertising Law in EUrope and North America, Second Edition

Maxeiner, James R., Schotthöfer, Peter

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ISBN 10: 9041106464 / ISBN 13: 9789041106469
Published by Kluwer Law International
New Condition: New Hardcover
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1999. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9789041106469

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Bibliographic Details

Title: Advertising Law in EUrope and North America,...

Publisher: Kluwer Law International

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within.

While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly.

This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions:

  • the Member States of the European Union (EU)
  • the EU itself
  • Switzerland
  • Norway
  • the Member States of the North American Free Trade Area (Canada, Mexico, and the United States)

    Each of the country chapters is written by an expert practitioner from that jurisdiction.

  • Review:

    about the First Edition: ` This is an extremely useful book for those who need to use it in practice. The language is easy-to-read and the systematic arrangement allows one to find exactly what one is looking for within moments of opening the book. ' Financial Times Business Law Brief

    "About this title" may belong to another edition of this title.

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