Advertising Campaign Strategy
Parente, Donald
ISBN 10: 0324271905 ISBN 13: 9780324271904
Published by South-Western College Pub, 2003
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hardcover
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About this Item
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Seller Inventory # 0324271905-4-35885320
Synopsis:
A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Not only does it illustrate what effective campaigns are, but also demonstrates how to successfully execute them.
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Bibliographic Details
Title: Advertising Campaign Strategy
Publisher: South-Western College Pub
Publication Date: 2003
Binding: hardcover
Condition: Fair
Edition: 3rd Edition