The Advertised Mind

Plessis, Erik Du

Published by Kogan Page Ltd
ISBN 10: 074945024X / ISBN 13: 9780749450243
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2008. Reprint. Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked.  In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists.  He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.  He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending.

About the Author: Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world’s top 10 market research companies (owned by WPP) with 65 offices in 39 countries.

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Title: The Advertised Mind
Publisher: Kogan Page Ltd
Book Condition: New

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Book Description Kogan Page, 2008. Paperback. Book Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2905309

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Book Description Kogan Page, 2008. Book Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP76676026

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Book Description Kogan Page 07/01/2008, 2008. Book Condition: used-good. - This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780749450243

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Book Description Kogan Page Ltd. Paperback. Book Condition: new. BRAND NEW, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising, Erik Du Plessis, Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Bookseller Inventory # B9780749450243

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Book Description Kogan Page Ltd, United Kingdom, 2008. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ad-liking really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Bookseller Inventory # AAU9780749450243

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