0470165065 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
From the Inside Flap:
This book discusses the phenomenal success of some very real people. They built some of the biggest and best-known consumer brands in the world—and they did it without any experience in marketing or branding. How did they achieve such profound success in such a super-competitive environment in which most new businesses fail? Accidental Branding explores this question by telling the personal stories of eight remarkable entrepreneurs.
Accidental brands are those brands that don't come from corporate headquarters but instead from ordinary, hardworking people with good ideas and a willingness to trust their instincts over the established rules of brand building. In Accidental Branding, marketing expert David Vinjamuri reveals how each of these entrepreneurs broke some of the same conventions of marketing—and became stronger for it. They beat established brands by doing things differently and doing them with passion.
With Vinjamuri as your guide, you'll meet John Peterman of the legendary J. Peterman catalog; Craig Newmark, founder of the online classified site craigslist.org; Gary Erickson, inventor of the Clif Bar; Myriam Zaoui and Eric Malka, founders of The Art of Shaving stores; "Mother" Gert Boyle of Columbia Sportswear; Julie Aigner-Clark, founder of Baby Einstein; and Roxanne Quimby of Burt's Bees.
Accidental Branding reveals the new rules of renegade brand building that all eight of these inspiring entrepreneurs instinctively followed. They didn't go to business school to learn how to succeed. They didn't bother with consumer testing; they were the consumers—just like the rest of us. Read their stories and discover what it takes to grow a business and turn a brand into a household name.
It's not always the marketing experts and corporate MBAs who build world-changing businesses. Sometimes it's people like Craig, Julie, Roxanne—or even you. If you're a small business owner, a future entrepreneur, or even a corporate marketer looking to build a more authentic brand, Accidental Branding offers an inside look at some of the world's best and least likely brand leaders.
Title: Accidental Branding: How Ordinary People ...
Book Condition: New
Book Description Wiley. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2704979023
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2720222776
Book Description Wiley. Hardcover. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2721354772
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2721449301
Book Description Wiley, 2008. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP31794543
Book Description Wiley. Hardcover. Book Condition: Good. Dust Cover Missing. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0470165065I3N01
Book Description Wiley. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0470165065I3N00
Book Description Wiley. Hardcover. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0470165065I3N00
Book Description Wiley. Hardcover. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0470165065I4N10
Book Description Wiley. Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0470165065I3N00