0470165065 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
From the Inside Flap:
This book discusses the phenomenal success of some very real people. They built some of the biggest and best-known consumer brands in the world—and they did it without any experience in marketing or branding. How did they achieve such profound success in such a super-competitive environment in which most new businesses fail? Accidental Branding explores this question by telling the personal stories of eight remarkable entrepreneurs.
Accidental brands are those brands that don't come from corporate headquarters but instead from ordinary, hardworking people with good ideas and a willingness to trust their instincts over the established rules of brand building. In Accidental Branding, marketing expert David Vinjamuri reveals how each of these entrepreneurs broke some of the same conventions of marketing—and became stronger for it. They beat established brands by doing things differently and doing them with passion.
With Vinjamuri as your guide, you'll meet John Peterman of the legendary J. Peterman catalog; Craig Newmark, founder of the online classified site craigslist.org; Gary Erickson, inventor of the Clif Bar; Myriam Zaoui and Eric Malka, founders of The Art of Shaving stores; "Mother" Gert Boyle of Columbia Sportswear; Julie Aigner-Clark, founder of Baby Einstein; and Roxanne Quimby of Burt's Bees.
Accidental Branding reveals the new rules of renegade brand building that all eight of these inspiring entrepreneurs instinctively followed. They didn't go to business school to learn how to succeed. They didn't bother with consumer testing; they were the consumers—just like the rest of us. Read their stories and discover what it takes to grow a business and turn a brand into a household name.
It's not always the marketing experts and corporate MBAs who build world-changing businesses. Sometimes it's people like Craig, Julie, Roxanne—or even you. If you're a small business owner, a future entrepreneur, or even a corporate marketer looking to build a more authentic brand, Accidental Branding offers an inside look at some of the world's best and least likely brand leaders.
Title: Accidental Branding: How Ordinary People ...
Book Condition: New
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2637277357
Book Description Wiley. Hardcover. Book Condition: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2653923647
Book Description Wiley. Hardcover. Book Condition: Fair. Bookseller Inventory # G0470165065I5N00
Book Description Wiley. Hardcover. Book Condition: Good. Dust Cover Missing. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0470165065I3N01
Book Description Wiley. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0470165065I4N00
Book Description Wiley. Hardcover. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0470165065I4N00
Book Description Wiley. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0470165065I3N00
Book Description John Wiley & Sons, Incorporated. Book Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 39063276
Book Description Wiley. Book Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Bookseller Inventory # BOS-I-1f-00350
Book Description Wiley, 2008. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Foreword.Chapter I. What is an Accidental Brand.Chapter II. The Accidental Brand-Builder in You.Chapter III. The Storyteller John Peterman (J. Peterman).Chapter IV. Craig Newmark (Craigslist).Chapter V. Gary Erickson (Clif Bar).Chapter VI. Myrian Zaoui and Eric Malka (The Art of Shaving).Chapter VII. Gert Boyle (Columbia Sportswear).Chapter VIII. Julie Aigner-Clark (Baby Einstein).Chapter IX. Roxanne Quimby (Burta's Bees).Afterword. Bookseller Inventory # ABE_book_usedgood_0470165065