This book will increase the reader’s understanding of the activities that take place in a company as products progress from their start of life through to their end of life. This will help them lead activities in areas such as Product Management, Product Innovation, New Product Development, and Product Lifecycle Management. And they’ll be able to participate more effectively in company initiatives such as Industry 4.0, Digital Transformation and Circular Economy. The book describes a project to find out, for a newly appointed CEO of a manufacturing company, what happened with the company’s products from their beginning of life to their end of life. The project ran over several months. More than 100 executives, managers, and Subject Matter Experts (SMEs) from more than forty Departments, Groups, and Sections were interviewed to understand the flow of product-related activities and information, and the applications supporting them. Business processes and operating procedures were examined. Interviewees outlined the issues they faced in their product-related activities and made suggestions for improvement. The book will help those managing and improving the product-related activities of a manufacturing company. It will also be useful for those starting to work in a manufacturing environment, and for students taking product-related courses in initial and continuing education. John Stark has worked with and advised more than 100 manufacturing companies in more than 20 countries. He has experience in all areas of the product lifecycle with companies in a wide range of industry sectors. He received his BSc and PhD degrees from Imperial College, London.
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