Digital Marketing Analytics: In Theory And In Practice (Black & White Version) - Softcover

Hartman, Kevin

Softcover

ISBN 13: 9798638634780

Publisher: Independently published, 2020

Synopsis

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in black & white to keep print costs low). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It’s a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

About this title

About the Author

As Director of Analytics at Google, Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.

 

Kevin teaches graduate-level courses in analytics at the University of Notre Dame, the University of Chicago, and the University of Illinois. He earned his BA in political science and economics at the University of Notre Dame and his MBA and MPP at the University of Chicago. 

From the Back Cover

"Kevin has made science accessible. With the immense potential Digital holds, I'm confident this book will allow you to unlock new ways to deepen customer relationships and fatten your profits!"

Avinash Kaushik Digital Marketing Evangelist - Google, Author - Web Analytics: An Hour A Day and Web Analytics 2.0

An essential guide for anyone seeking to collect, analyze, and visualize data in today's digital business world. Digital marketing analytics is a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

Kevin Hartman is Director of Analytics at Google where he and his team mix art and science to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs. In addition, Kevin has taught data analytics courses at the graduate school level for much of his professional career. This book represents the synthesis of those two worlds: the academic and the actionable, the history and the hands-on, and the analysis and the application.

Edition details

• Publisher: Independently published
• Publication date: 2020
• ISBN 13: 9798638634780
• Binding: Paperback
• Language: English
• Number of pages: 241