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Synopsis
When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we re creative when we really aren t. Our potential is greater than we re aware of, but the risk of getting stuck in comfortable thinking is far greater than we tend to think. This provocative book argues that creativity should strive to become dangerous. This is the level truly successful mavericks have achieved, and it is here we can meet the truly challenging, radical and revolutionary. This is creativity that doesn t fit neatly into PowerPoints, creativity that shakes things up. If you want to avoid the mediocre and come up with something of real value, you have to get dirty and dangerous. For dangerous thinking doesn t just generate ideas, it can change the world. And this extraordinary book, by one of the most dangerous business thinkers around, shows you how.
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About the Author
Alf Rehn is a management professor at Abo Akademi University, Finland. He speaks and consults around the world and was identified by the Times newspaper as a star of the future .
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- PublisherMarshall Cavendish International Asia Pte Ltd
- Publication date2011
- ISBN 10 9814328049
- ISBN 13 9789814328043
- BindingPaperback
- LanguageEnglish
- Number of pages224
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset
Published by
Marshall Cavendish Intl, 2011
ISBN 10: 9814328049
ISBN 13: 9789814328043
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007219383
Quantity: 2 available
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset book by Alf Rehn
Published by
Marshall Cavendish Intl, 2011
ISBN 10: 9814328049
ISBN 13: 9789814328043
Used
Softcover
Seller: West Cove UK, Wellington, United Kingdom
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Immediate dispatch from Somerset. Nice book in great condition. Pages in excellent condition. No notes or highlighting. See images. Fantastic book. About the book >.>.> Pure Digital Technologies wasn't what you'd call a huge mover i its industry - quite the contrary. The company was an also-ran, marginal player that had focused on a disposable video camera. Thi had been sold in collaboration with a chain of pharmacies, building on the business model of disposable cameras, and had been a modest success in its niche. It was a modest product from a modest company= nothing to be ashamed of, but neither revolutionary nor particularly innovative. Still, the company had bigger plans. One day, they decide to test something new, namely a proper video camera. But there was a problem. Pure Digital Technologies realized they couldn't compete with the major corporations in the market. They did not have the resources to keep up with the competition in product development, and they didn't have the finances to compete on price in the existing segments. Simply put, they couldn't make a better video camera, even if they wanted to. This is a situation that many companies will recognize. When. Seller Inventory # Batch-FM322-VG-7898
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9789814328043. Seller Inventory # 4931662
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9789814328043. Seller Inventory # 4931663
Quantity: 1 available
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9789814328043. Seller Inventory # 4931651
Quantity: 1 available
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Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset
Published by
Marshall Cavendish Ltd., 2011
ISBN 10: 9814328049
ISBN 13: 9789814328043
Used
paperback
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
paperback. Condition: Sehr gut. 189 Seiten; 9789814328043.2 Gewicht in Gramm: 500. Seller Inventory # 834804
Quantity: 1 available