Sentiment Analysis for Pharma Marketers - Hardcover

Chaganti, Subba Rao

Hardcover

ISBN 10: 9348734164 ISBN 13: 9789348734167

Publisher: Pharmamed Press, 2025

Synopsis

In today's data-driven world, the patient's voice is more powerful than ever. But can you hear it?

Sentiment Analysis for Pharma Marketers equips you to harness the transformative power of sentiment analysis. Go beyond basic metrics and discover a goldmine of nuanced patient insights hidden within online conversations, reviews, and social media data.

•       Understand the "why" behind the patient sentiment. Don't just look for positive or negative sentiments; uncover the anxieties, frustrations, and real-world experiences shaping patient perceptions.

•       Inform product development: Develop medications that address actual patient needs, not just theoretical ones.

•       Craft targeted marketing campaigns: Deliver clear, relevant communication that resonates with specific patient concerns.

•       Build stronger patient relationships: Foster trust and transparency through data-driven insights.

This book is your roadmap to:

•       Mastering advanced sentiment analysis techniques

•       Extracting actionable insights from patient data

•       Developing data-driven marketing strategies

•       Revolutionizing patient communication

•       Staying ahead of the curve in the future of pharma

Sentiment Analysis is the key to unlocking a new patient-centric era in pharma. Are you ready to listen?

About this title

About the Author

Subba Rao Chaganti has a master's in business administration and over fifty-two years of pharmaceutical marketing experience. His experience covers all marketing facets, from sales management to product management to heading the total marketing activity. He has experience in domestic and international marketing and the Indian and multinational sectors.For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University) at Visakhapatnam and a course on international marketing at Jawaharlal Nehru Technological University (JNTU) at Hyderabad in India as a visiting faculty.He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com.Here is a list of his published books:1. Pharmaceutical Marketing in India: Concepts, Strategy, Cases2. Game Plans for Post-Gatt Era: Action Agenda of the Indian Pharmaceutical Industry3. Compete or Forfeit! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era4. Pharmaceutical Marketing in India for Today and Tomorrow, 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Multi-Source Products8. Reimagine Pharma Marketing: Make it Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How11. A to Z of Pharmaceutical Marketing: World's First and Only Encylopedia, Set of 2 Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma: Forget Features, Focus on Feelings14. The Pharma Product Manager: Handbook for Navigating the Digital Frontier

Edition details

• Publisher: Pharmamed Press
• Publication date: 2025
• Language: English
• ISBN 10: 9348734164
• ISBN 13: 9789348734167
• Binding: Hardcover
• Number of pages: 176