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Public Health Campaigns: Getting the Message Across (Hard cover) (Nonserial Publications) - Hardcover
Imagine a large poster of a baby playing with a gun. No medium can send a message about the safe handling of firearms faster or more powerfully than a perfectly targeted poster. Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved.The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. By publishing this book WHO hopes to spur those working on - or influenced by - public health campaigns to stop and think critically. All the posters are intended to persuade people to change their behavior, but which ones work best?This book is designed to provide public health professionals, policy-makers, program managers and students of public health with an important resource; one that will be equally useful to anyone with an interest in graphics, social mobilization or health. The eight chapters contain a selection of posters from all WHO regions, introduced with a brief history.These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.
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About the Author:
World Health Organization is a Specialized Agency of the United Nations, charged to act as the world's directing and coordinating authority on questions of human health. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries, and monitoring and assessing health trends.
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- PublisherWorld Health Organization
- Publication date2009
- ISBN 10 9240560289
- ISBN 13 9789240560284
- BindingHardcover
- Number of pages168
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Public Health Campaigns: Getting the Message Across (Hardcover)
Published by
World Health Organization, Geneva
(2010)
ISBN 10: 9240560289
ISBN 13: 9789240560284
New
Hardcover
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Book Description Hardcover. Condition: new. Hardcover. Imagine a large poster of a baby playing with a gun. No medium can send a message about the safe handling of firearms faster or more powerfully than a perfectly targeted poster. Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. By publishing this book WHO hopes to spur those working on - or influenced by - public health campaigns to stop and think critically. All the posters are intended to persuade people to change their behavior, but which ones work best? This book is designed to provide public health professionals, policy-makers, program managers and students of public health with an important resource; one that will be equally useful to anyone with an interest in graphics, social mobilization or health. The eight chapters contain a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors. Economic developments in Asia have been positive so far in 2007. Growth has been stronger (and in many cases more balanced) than expected across much of the region, again led by China and India, and inflation pressures remain largely contained. Moreover, Asia weathered the recent financial turbulence relatively well. The outlook is favorable, with growth expected to decline only modestly in 2008 as foreign demand for Asias exports slows. The main risk for the region is a sharper-than-expected global slowdown. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789240560284
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Public Health Campaigns [OP]: Getting the Message Across
Published by
World Health Organization
(2010)
ISBN 10: 9240560289
ISBN 13: 9789240560284
New
Hardcover
Quantity: 2
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Book Description Condition: New. Seller Inventory # V9789240560284
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Public Health Campaigns [OP]: Getting the Message Across
Published by
World Health Organization
(2010)
ISBN 10: 9240560289
ISBN 13: 9789240560284
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. Seller Inventory # V9789240560284
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