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Synopsis
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
"synopsis" may belong to another edition of this title.
Review
This 2. ed. brings Jaffe and Nebenzahl's research bang up-to-date, with important additions in the area of nation branding ... -- Jack Yan, CEO, Jack Yan & Associates
Synopsis
The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
"About this title" may belong to another edition of this title.
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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Softcover
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Leichte Risse. Suitable for: students of international marketing and business courses as asupplement to global product and advertising strategy; to internationalmarketing managers; and to those industry and government officials who dealwith the problems of creating and maintaining a country's national image. Seller Inventory # 2ccb3421-2990-48fb-89ff-e38fb8701958
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: As New. Unread book in perfect condition. Seller Inventory # 5179834
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
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PAP
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GZ-9788763001724
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Seller Inventory # V9788763001724
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Stock Image
National Image and Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9788763001724
Quantity: 1 available
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: As New. Unread book in perfect condition. Seller Inventory # 5179834
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National Image & Competitive Advantage : The Theory and Practice of Place Branding
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 5179834-n
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National Image & Competitive Advantages
Published by
Copenhagen Business School Press, 2006
ISBN 10: 8763001721
ISBN 13: 9788763001724
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Klappentext Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integ. Seller Inventory # 599102122
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