This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The term "semiotics" means the study of signs. Signs are anything that can stand for something else to someone in a given contexts.
Thus, semiotics focuses on communication and meaning.
The objective of marketing-semiotics is to understand marketing and consumer phenomena as specific forms of reality construction and maintenance through sign use.
From this it is clear that marketing-semiotics is a field of both theoretical and practical importance. These selected papers cover a broad scope of topics within this growing field.
The combination of economic and marketing theories with semiotics and interpretive approaches is a worthwhile effort crossing conventional boundaries between disciplines.
"synopsis" may belong to another edition of this title.
(No Available Copies)
If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!Create a Want