New Directions in Marketing: Business to Business Strategies for the 1990s

 
9788174460301: New Directions in Marketing: Business to Business Strategies for the 1990s
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Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.

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9780749404529: NEW DIRECTIONS IN MARKETING: Business-to-business Strategies for the 1990's

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ISBN 10:  0749404523 ISBN 13:  9780749404529
Publisher: Kogan Page, 1994
Softcover

9780844233642: New Directions in Marketing

McGraw..., 2001
Hardcover

9780749413040: New Directions in Marketing: Business-to-business Strategies for the 1990's

Kogan ..., 1994
Softcover

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Wilson, Aubrey
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ISBN 10: 8174460306 ISBN 13: 9788174460301
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