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Strategic Brand Management - Softcover

 
9788131756898: Strategic Brand Management
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- and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving the students the foundation, the textbook allows for the broad exploration of a complicated subject. One of the important objectives of the book is to provide managers with concepts and techniques to improve the long term profitability of their brand strategies. Features Depth: The material in the book had to be presented in the context of a conceptual framework that was comprehensive, internally consistent and cohesive and well grounded in the academic and practitioner literature Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present marketing activities, events and case studies Inclusion of new Branding Briefs and Science of Branding: New Branding Brief's and Science of Branding Brief's have been replaced as per the Indian context using Indian examples and companies to increase student's learning and understanding

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  • PublisherPearson Education India
  • Publication date2010
  • ISBN 10 8131756890
  • ISBN 13 9788131756898
  • BindingPaperback
  • Edition number3
  • Number of pages752
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9780131888593: Strategic Brand Management: United States Edition

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Published by Pearson (2011)
ISBN 10: 8131756890 ISBN 13: 9788131756898
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9788131756898. Seller Inventory # 9821703

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Keller, KL
Published by Pearson (2011)
ISBN 10: 8131756890 ISBN 13: 9788131756898
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9788131756898. Seller Inventory # 9287456

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Kevin Lane Keller
Published by Pearson Education India (2010)
ISBN 10: 8131756890 ISBN 13: 9788131756898
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