Items related to Marketing Channels: A Management View

Marketing Channels: A Management View - Softcover

 
9788131502808: Marketing Channels: A Management View
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This market-leading text brings the field of marketing channels to life and contributes to the making of each marketing channels course with its classic managerial framework. In the sixth edition Rosenbloom continues to set the standard as the premier text in the field by examining channel management, relationship marketing, and the role of technology as marketing channels move into the 21st Century. Reflecting the latest developments, this text provides the most up-to-date references to the most recent literature in the field. Contents same as US/UK editions.

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  • PublisherThomson Press
  • Publication date2003
  • ISBN 10 8131502805
  • ISBN 13 9788131502808
  • BindingPaperback
  • Number of pages672
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Other Popular Editions of the Same Title

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ISBN 10:  ISBN 13:  9780324316988
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