Synopsis
This market-leading text brings the field of marketing channels to life and contributes to the making of each marketing channels course with its classic managerial framework. In the sixth edition Rosenbloom continues to set the standard as the premier text in the field by examining channel management, relationship marketing, and the role of technology as marketing channels move into the 21st Century. Reflecting the latest developments, this text provides the most up-to-date references to the most recent literature in the field. Contents same as US/UK editions.
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