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Synopsis
1. Introduction; 2. Advertising Management; 3. Classification of Advertising; 4. Consumer Communication and Persuasion; 5. Marketing Communications Processes; 6. Media Strategy in Advertisement; 7. Advertising Agencies; 8. Social and Economic Aspects of Advertising; 9. Advertising Budget; 10. The Advertising Process; 11. Advertising Scheduling; 12. Advertising Campaigns; 13. Organisation of Advertising; 14. Measuring Advertising Effectiveness; 15. Legal Framework of Advertising; 16. Industrial Advertising; 17. Advertising Ethics; 18. Advertising in India; 19. Rural Marketing and Advertising in India; 20. Future of Advertising; Selected Bibliography
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Advertising Management
Published by
Atlantic Publishers and Distributors, 2004
ISBN 10: 8126903732
ISBN 13: 9788126903733
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. 440. Seller Inventory # 7414081
Quantity: 4 available
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Advertising Management
Seller: Books in my Basket, New Delhi, India
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Soft cover. Condition: New. ISBN:9788126903733,440pp. Seller Inventory # 2299923
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Advertising Management
Published by
Atlantic Publishers and Distributors, 2004
ISBN 10: 8126903732
ISBN 13: 9788126903733
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. pp. 440. Seller Inventory # 18433812
Quantity: 4 available
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Advertising Management
Published by
Atlantic Publishers and Distributors, 2004
ISBN 10: 8126903732
ISBN 13: 9788126903733
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 440. Seller Inventory # 26433822
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Advertising Management
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Advertising Management
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Advertising Management
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-38425
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