Items related to Risk Issues and Crisis Management in Public Relations
Synopsis
Praise and Reviews
`Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.`
MARKETING BUSINESS, April 2003
In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong.
Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.
Defining issues management
Planning and implementing an issues management programme
The media in crisis situations
Planning for the unexpected
Crisis communications management
The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis.
This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.
"synopsis" may belong to another edition of this title.
Review
"A useful, well-written book." -- Professional Manager, September 2005
"The classic text on how to prevent an issue turning into a crisis." -- PR Week, August 2005
"an absorbing and revealing read ... this book could make you look
at PR professionals in a new light."
-- City Business Magazine
"..their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." -- Reference & Research Book News
"This book offers a thoughtful collection of best practice case studies which offer important topics for debate."
-- Italian Institute of PR (FERPI) website, November 2006
“A useful, well-written book.” -- Professional Manager
“The classic text on how to prevent an issue turning into a crisis.” -- PR Week
“This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility.” -- Corporate Public Issues And Their Management
an absorbing and revealing read ... this book could make you look
at PR professionals in a new light.
-- City Business Magazine
Book Description
Recommended reading for the Institute of Public Relations (IPR) diploma
New edition in the well-established and popular PR in Practice series, published in association with the IPR
Completely revised with new themes and key theories
Packed with new contemporary case studies, useful models and checklists
The only book of its kind that covers this important area
"About this title" may belong to another edition of this title.
- PublisherCrest Publishing House
- Publication date2007
- ISBN 10 8124203040
- ISBN 13 9788124203040
- BindingHardcover
- LanguageEnglish
- Number of pages208
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