Synopsis
The second edition of the book is richer in content with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of students pursuing MCom/MBA/PGDBA and identical courses.
This book, now divided into four parts, is focused on providing readers with broad perspectives on the formulation of strategy, its processes, implementation and evaluation of effectiveness. The book highlights the idea that a strategy is good if it passes the test of feasibility, acceptability and suitability.
The text includes 44 case studies of successful organisations that have excelled as a result of the application of strategic planning/strategic thinking in the formulation and implementation of strategies. Reference is also made to the practices of 65 successful global companies while discussing the concepts.
New to the second edition:
Beginning with an overview of strategic management, the text analyses important topics such as:
- Environmental macro- and micro-factors of the organisation, which underline success of an enterprise.
- What develops sustainable competitive advantage in organisations.
- Eight implementation techniques which are helpful in successful implementation of strategies.
- Evaluation of strategy and GE-McKinsey matrix on measurement of organisational success.
- Role and traits of strategic leadership for successful implementation of strategy in face of and uncertain, turbulent and complex global market.
"synopsis" may belong to another edition of this title.
About the Author
Kesho Prasad is former Additional General Manager, Head HRD/OD Centre, BHEL (Haridwar Unit). He has been a visiting Professor of HR/OD in reputed B-schools/institutions in Delhi and NCR. Having a rich experience in HR/HRD/OD, he has worked in reputed industrial organizations. He received Postgraduate Diploma in Personnel Management from the London School of Economics and Political Science, and Postgraduate Diploma in Business Administration from Leeds College of Commerce, Leeds, UK. He has authored five management-related books out which three are published by PHI Learning.
"About this title" may belong to another edition of this title.
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