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Contents are same as US/UK editions. The main objective of this compact and highly readable text is to enable the students to understand the strategic importance of good supply chain design, planning and operation for every firm. It explains in detail how good supply chain management adds to a firm's competitive advantage while weaknesses in the supply chain adversely affect the performance of the firm. Utilizing a strategic framework, the text identifies the key drivers of supply chain performance (facilities, inventory, and transportation) and shows how they can be used on a conceptual level to improve performance. The text also provides an understanding of the analytic methodologies for supply chain analysis. It lays special emphasis on designing distribution networks; the sourcing decisions within a supply chain; the role of pricing and revenue management in improving profits from a given set of supply chain assets, and the significance of information technology on supply chain. The strategic framework and concepts discussed are tied together through a variety of examples that show how a combination of concepts is needed to achieve significant improvement in performance. The text is ideally suited for management students and for those pursuing courses in supply chain management and logistics, as well as practising professionals.
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Book Description Prentice Hall India, 2007. Paperback. Condition: New. Never used!. Seller Inventory # P118120331583