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COMPORTAMIENTO DEL CONSUMIDOR 11 ED 2015 - Softcover

 
9786073233088: COMPORTAMIENTO DEL CONSUMIDOR 11 ED 2015

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  • PublisherPEARSON UNIVERSIDAD
  • Publication date2015
  • ISBN 10 6073233086
  • ISBN 13 9786073233088
  • BindingPaperback

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SCHIFFMAN, SALAZAR
Published by PEARSON UNIVERSIDAD, 2013
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Condition: New. Idioma/Language: Español. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 12929729

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Condition: Nuevo. Comportamiento del consumidor editado por Addison wesley. Seller Inventory # AST0005500

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LEON G. SCHIFFMAN; JOSEPH WISENBLIT
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Condition: Nuevo. Esta nueva edición de la reconocida obra de Schiffman se enfoca en la aplicación de las actuales estrategias de marketing para entender el comportamiento del consumidor. En todos los capítulos del libro se hace patente la importancia que tiene el inevitable avance de los nuevos medios de comunicación al alcance de los consumidores, y su aplicación, desarrollo e implementación en las estrategias de marketing. Seller Inventory # 043664

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