Scheible, K: Ausgereizt! - Hardcover

 
9783869366968: Scheible, K: Ausgereizt!

Synopsis

Cheap, cheaper, cheapest. Produce cheaper, shop cheaper, cheaper wages, cheaper service. Although companies are doing well than ever, cost reduction at all ends has become the maxim of entrepreneurial thinking. Branches are closed, staff reduced, productions relocated to Asia. It is then increased efficiency. And: the customer will not notice. But do we really not notice it? And do we not contribute to the continuation of this development through our consumption and shopping behaviour?

Sellers suffer from the cheap strategy of buyers, employees suffer from cheap wages, the innovation power of companies suffers when saving is a priority. Kurt-Georg Scheible's thesis is that we save ourselves broken with cheap strategies. He describes the causes and devastating effects of this thinking and acting for all of us and how to do it better.

"synopsis" may belong to another edition of this title.