Online Social Network: Citizenship, E-service quality, Brand personality

 
9783659246920: Online Social Network: Citizenship, E-service quality, Brand personality
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The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive.

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PhD. Candidate of human resource management at university of Ferdosi, Master of business administration: studied at university of Isfahan, Maritime management: studied at Chabahar maritime university, Iran.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Citizenship, E-service quality, Brand personality | The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive. | Format: Paperback | Language/Sprache: english | 56 pp. Seller Inventory # K9783659246920

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Book Description LAP Lambert Academic Publishing Okt 2013, 2013. Taschenbuch. Condition: Neu. Neuware - The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive. 56 pp. Englisch. Seller Inventory # 9783659246920

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Book Description LAP Lambert Academic Publishing Okt 2013, 2013. Taschenbuch. Condition: Neu. Neuware - The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive. 56 pp. Englisch. Seller Inventory # 9783659246920

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Book Description LAP Lambert Academic Publishing, 2013. Paperback. Condition: New. Language: English . Brand New Book. The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network s citizen s attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive. Seller Inventory # KNV9783659246920

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Book Description LAP Lambert Academic Publishing Okt 2013, 2013. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - The Internet and, in particular, the web has enabled a communication revolution. Online social networks have emerged and become increasingly popular. It is a new concept and most of its aspects and elements have yet not been discussed. The preset book new discusses two concepts of Social network citizenship behavior and online social network service quality and their relationships with social network brand personality. This study presumes that there is a significant relationship between social network's citizen's attitude towards social network services and brand personality of them. Therefore, it applies LinkedIn as one of the largest social network and designs a proposed model to test hypotheses through SEM method. This book sheds light on the new and exciting social networks area and helps socialist, marketers, managers, and anyone else who may find the field of online social networks attractive. 56 pp. Englisch. Seller Inventory # 9783659246920

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