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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) - Softcover
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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About the Author:
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
"About this title" may belong to another edition of this title.
- PublisherSpringer Gabler
- Publication date2015
- ISBN 10 3658042168
- ISBN 13 9783658042165
- BindingPaperback
- Number of pages419
- EditorRosengren Sara, Dahlén Micael, Okazaki Shintaro
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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
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