Brand management and marketing of luxury goods

3.5 avg rating
( 2 ratings by Goodreads )
 
9783656132585: Brand management and marketing of luxury goods

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis.

"synopsis" may belong to another edition of this title.

About the Author:

Lucie M. Scholz was born in Bavaria, Germany, in 1987. She grew up in Brussels, Belgium, and studied Communications Sciences (BA) in Munich and Mexico City and after a stay at the University of California earned her Master's degree in Business Administration with distinction. She has been working for a renowned luxury brand in the cosmetics industry for several years now.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lucie Scholz
Published by Grin Publishing
ISBN 10: 3656132585 ISBN 13: 9783656132585
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Grin Publishing. paperback. Book Condition: New. Bookseller Inventory # 9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
40.99
Convert Currency

Add to Basket

Shipping: 3
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Lucie Scholz
Published by Grin Verlag (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Grin Verlag, 2012. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
49.16
Convert Currency

Add to Basket

Shipping: 2.95
Within U.S.A.
Destination, Rates & Speeds

3.

Lucie Scholz
Published by Grin Verlag (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Grin Verlag, 2012. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
44.09
Convert Currency

Add to Basket

Shipping: 9.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Lucie Scholz
Published by Grin Verlag
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Grin Verlag. Paperback. Book Condition: Brand New. 96 pages. 8.19x5.75x0.31 inches. In Stock. Bookseller Inventory # __3656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
48.53
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Scholz, Lucie
Published by GRIN Publishing (2016)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description GRIN Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783656132585_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
51.08
Convert Currency

Add to Basket

Shipping: 3.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Lucie Scholz
Published by GRIN Publishing (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description GRIN Publishing, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # M3656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
64.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Lucie Scholz
Published by GRIN Verlag
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description GRIN Verlag. Paperback. Book Condition: New. Paperback. 96 pages. Dimensions: 8.2in. x 5.8in. x 0.3in.Masters Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
62.05
Convert Currency

Add to Basket

Shipping: 2.92
Within U.S.A.
Destination, Rates & Speeds

8.

Lucie Scholz
Published by GRIN Verlag Gmbh Feb 2012 (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Verlag Gmbh Feb 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. 92 pp. Englisch. Bookseller Inventory # 9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
50.12
Convert Currency

Add to Basket

Shipping: 15.17
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Lucie Scholz
Published by GRIN Verlag Gmbh Feb 2012 (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Taschenbuch Quantity Available: 1
Seller:
Agrios-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Verlag Gmbh Feb 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. 92 pp. Englisch. Bookseller Inventory # 9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
50.12
Convert Currency

Add to Basket

Shipping: 15.17
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Lucie Scholz
Published by GRIN Publishing Feb 2012 (2012)
ISBN 10: 3656132585 ISBN 13: 9783656132585
New Taschenbuch Quantity Available: 1
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description GRIN Publishing Feb 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. 92 pp. Englisch. Bookseller Inventory # 9783656132585

More Information About This Seller | Ask Bookseller a Question

Buy New
50.12
Convert Currency

Add to Basket

Shipping: 26.10
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book