A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Softcover

Mooi, Erik; Sarstedt, Marko

 
9783642125423: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Softcover
ISBN 10: 3642125425 ISBN 13: 9783642125423
Publisher: Springer, 2011

This specific ISBN edition is currently not available.

Synopsis

1 Introduction.- 2 The Market Research Process.- 3 Data.- 4 Getting Data.- 5 Descriptive Statistics.- 6 Hypothesis Testing & Anova.- 7 Regression Analysis.- 8 Factor Analysis.- 9 Cluster Analysis.- 10 Communicating the Findings.- References.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2011
Language
English
ISBN 10 
3642125425
ISBN 13 
9783642125423
Binding
Paperback
Number of pages
328

Other Popular Editions of the Same Title

9783662519813: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

Featured Edition

ISBN 10:  366251981X ISBN 13:  9783662519813
Publisher: Springer, 2016
Softcover