The Saxophone in Advertising: v.5 (Markt-management) - Softcover

Eggert, Axel; Vockeroth, Melanie

Softcover

ISBN 10: 3631506791 ISBN 13: 9783631506790

Publisher: Peter Lang AG, 2003

Synopsis

Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.

About this title

About the Author

The Authors: Axel Eggert studied Business Management in Münster and Hamburg. After graduation he worked for a wire-processing-machine company in the USA. After his Ph.D. he worked for a German car manufacturer and was in charge of customer care (passenger cars). As head of the office in Berlin for a marketing agency (daughter company of this industry group) he further dealt with the automotive industry. He then changed to academia at the University of Applied Sciences in Osnabrück, where he teaches Business Management and Marketing. His academic focus lies in the automotive industry, customer satisfaction and loyalty, international marketing and consumer behaviour.
Melanie Vockeroth studied European Business Studies in Osnabrück, Buckinghamshire/England and Granada/Spain. Since her graduation she has been working in the areas of marketing and sales for a German car manufacturer. In her leisure time she plays the accordion, clarinet and saxophone.

Edition details

• Publisher: Peter Lang AG
• Publication date: 2003
• Language: English
• ISBN 10: 3631506791
• ISBN 13: 9783631506790
• Binding: Paperback
• Number of pages: 216
• Editor: Muller Wolfgang, Zerr Konrad