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Many European retailers are feeling the pinch. Constrained consumer spending and continuing controversy over the impact of the euro are damping down growth and squeezing margins in the retail sector. Yet food discounter ALDI is bucking the trend, enjoying huge increases in turnover and record profits. What are the secrets of its success?
In the first book about this little-known success story, former ALDI manager Dieter Brandes reveals the principles that underpin everything ALDI does, starting with simplicity. He shows what the company has in common with other great industry leaders such as General Electric and Wal-Mart, and explains how the ALDI brand of management works.
The ALDI system is not exclusively a retail discount system, but a management and organization system that can be applied in any business. Companies in industries as diverse as IT, banking and manufacturing, as well as entrepreneurs and start-ups, all have much to learn from the way ALDI manages its operations.
At a time when most organizations are getting more and more complex, the ALDI story illustrates the power of simplicity. By making value to its custormer its guiding principle, ALDI has established itself as one of the world's foremost retail giants. This book helps the reader understand the inner workings of an organization that has prided itself on remaining an enigma - until now.
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