Items related to Advertising Worldwide: Advertising Conditions in Selected...
Advertising Worldwide Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses many questions on advertising abroad, and provides information on advertising conditions in Australia, Mexico, Europe, Japan, USA and other countries.
"synopsis" may belong to another edition of this title.
Review:
"Für alle Werber, Agenturen und Studenten ein absolutes Must ist dieser Reader mit Beiträgen zum Zustand sowie den unterschiedlichen kulturellen und juristischen Bedingungen für die Werbung weltweit! Deshalb hat Ingomar Kloss, der an der Fachhochschule Stralsund Marketing und internationale Werbung lehrt, sein Buch Advertising Worldwide wohlweislich auf Englisch geschrieben (ein gut verständliches Englisch!). ... Das Buch ist erfreulich übersichtlich aufgebaut und lebendig geschrieben.... Zum Schluss gibt es fast immer einen Blick auf die zukünftige Entwicklung sowie Literaturtipps und wichtige Adressen. Also ein unentbehrliches Handbuch zum Nachschlagen für jede Agentur, denn wer kann schon wissen, dass zum Beispiel Werbeagenturen in Japan keinen Konkurrenzausschluss von Werbungtreibenden haben?" Werben und Verkaufen, 40/2001
From the Back Cover:
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.
"About this title" may belong to another edition of this title.
- PublisherSpringer
- Publication date2000
- ISBN 10 3540677135
- ISBN 13 9783540677130
- BindingHardcover
- Number of pages304
- EditorKloss Ingomar
Top Search Results from the AbeBooks Marketplace
Seller Image
Advertising Worldwide: Advertising Conditions in Selected Countries [Hardcover ]
Seller:
Rating
Book Description Hardcover. Condition: new. Seller Inventory # 9783540677130
Buy New
£ 92.23
Convert currency
Stock Image
Advertising Worldwide: Advertising Conditions in Selected Countries
Published by
Springer
(2000)
ISBN 10: 3540677135
ISBN 13: 9783540677130
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar3113020174730
Buy New
£ 96.09
Convert currency
Stock Image
Advertising Worldwide : Advertising Conditions in Selected Countries
Published by
Springer
(2000)
ISBN 10: 3540677135
ISBN 13: 9783540677130
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783540677130_lsuk
Buy New
£ 96.28
Convert currency
Seller Image
Advertising Worldwide
Published by
Springer Berlin Heidelberg Nov 2000
(2000)
ISBN 10: 3540677135
ISBN 13: 9783540677130
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices Are there any taboos What about legal restrictions How is the advertising infrastructure Are there any institutions, federations or boards of advertising What about the availability of media How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any specific habits in using media The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries. 308 pp. Englisch. Seller Inventory # 9783540677130
Buy New
£ 94.71
Convert currency
Seller Image
Advertising Worldwide
Published by
Springer Berlin Heidelberg
(2000)
ISBN 10: 3540677135
ISBN 13: 9783540677130
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Comprehensive information on advertising conditions in twelve countries of the worldThis book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? W. Seller Inventory # 4898356
Buy New
£ 79.66
Convert currency
Seller Image
Advertising Worldwide : Advertising Conditions in Selected Countries
Published by
Springer Berlin Heidelberg
(2000)
ISBN 10: 3540677135
ISBN 13: 9783540677130
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices Are there any taboos What about legal restrictions How is the advertising infrastructure Are there any institutions, federations or boards of advertising What about the availability of media How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any specific habits in using media The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries. Seller Inventory # 9783540677130
Buy New
£ 95.84
Convert currency