Platform Power and Policy in Transforming Television Markets (Palgrave Global Media Policy and Business) - Hardcover

Evens, Tom; Donders, Karen

Hardcover

ISBN 10: 3319742450 ISBN 13: 9783319742458

Publisher: Palgrave Macmillan, 2018

Synopsis

This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

About this title

Review

“This is an indispensable text for anyone interested in the economics of television distribution. Posing a compelling argument about the changing nature of power in the media industries, Platform Power is also an excellent primer to the key policy debates in the field.” (Ramon Lobato, RMIT University, Australia)

About the Author

Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.

Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2018
• ISBN 10: 3319742450
• ISBN 13: 9783319742458
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 313