Transformational Sales: Making a Difference with Strategic Customers - Softcover

Kotler, Philip; Dingena, Marian; Pfoertsch, Waldemar

 
9783319206073: Transformational Sales: Making a Difference with Strategic Customers

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Synopsis

Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.

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Other Popular Editions of the Same Title

9783319206059: Transformational Sales: Making a Difference with Strategic Customers

Featured Edition

ISBN 10:  3319206052 ISBN 13:  9783319206059
Publisher: Springer, 2015
Hardcover