Items related to Toward Cross-Channel Management: A Comprehensive Guide...
Synopsis
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
"About this title" may belong to another edition of this title.
- PublisherDe Gruyter
- Publication date2017
- ISBN 10 3110553899
- ISBN 13 9783110553895
- BindingPerfect Paperback
- LanguageEnglish
- Number of pages84
Other Popular Editions of the Same Title
Search results for Toward Cross-Channel Management: A Comprehensive Guide...
Stock Image
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9783110553895_new
Quantity: Over 20 available
Stock Image
Toward Cross-Channel Management
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # 6666-IUK-9783110553895
Quantity: 10 available
Stock Image
Toward Cross-Channel Management
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783110553895
Quantity: Over 20 available
Stock Image
Toward Cross-Channel Management
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783110553895
Quantity: Over 20 available
Seller Image
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. Seller Inventory # 9783110553895
Quantity: 1 available
Stock Image
Toward Cross-channel Management: A Comprehensive Guide for Retail Firms
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. com edition. 84 pages. 9.45x6.69x0.20 inches. In Stock. Seller Inventory # x-3110553899
Quantity: 2 available
Seller Image
Toward Cross-Channel Management
Published by
De Gruyter Oldenbourg Jun 2017, 2017
ISBN 10: 3110553899
ISBN 13: 9783110553895
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. 84 pp. Englisch. Seller Inventory # 9783110553895
Quantity: 2 available
Seller Image
Toward Cross-Channel Management
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 150237721
Quantity: Over 20 available
Stock Image
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar3113020056568
Quantity: Over 20 available