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Synopsis
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
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About the Author
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
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Marketing Libraries in a Web 2.0 World (IFLA Publications, 145, Band 145)
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Marketing Libraries in a Web 2.0 World (IFLA Publications, 145)
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Marketing Libraries in a Web 2.0 World
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. 176 pp. Englisch. Seller Inventory # 9783110263312
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. Seller Inventory # 9783110263312
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Marketing Libraries in a Web 2.0 World (IFLA Publications, 145)
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Marketing Libraries in a Web 2.0 World
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Buch. Condition: Neu. Neuware -Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.Walter de Gruyter GmbH, Genthiner Strasse 13, 10785 Berlin 176 pp. Englisch. Seller Inventory # 9783110263312
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Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145)
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