Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics): v.4 (Approaches to Applied Semiotics [AAS]) - Softcover

Beasley, Ron; Danesi, Marcel

Softcover

ISBN 10: 3110173417 ISBN 13: 9783110173413

Publisher: Mouton de Gruyter, 2002

Synopsis

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic and digital form.

About this title

About the Author:

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcei Danesi is Professor at the University of Toronto, Canada.

About this edition

• Publisher: Mouton de Gruyter
• Publication date: 2002
• ISBN 10: 3110173417
• ISBN 13: 9783110173413
• Binding: Paperback
• Number of pages: 204