Persuasive Signs (Approaches to Applied Semiotics, 4)

3.67 avg rating
( 3 ratings by Goodreads )
 
9783110173406: Persuasive Signs (Approaches to Applied Semiotics, 4)

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

"synopsis" may belong to another edition of this title.

About the Author:

Ron Beasley is Managing Director of ABM Research, Toronto, Canada.

Marcel Danesi is Professor at the University of Toronto, Canada.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ron Beasley
Published by Mouton de Gruyter (2002)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Hardcover Quantity Available: 5
Print on Demand
Seller:
Rating
[?]

Book Description Mouton de Gruyter, 2002. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # KP9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
47.23
Convert Currency

Add to Basket

Shipping: 2.64
From Germany to U.S.A.
Destination, Rates & Speeds

2.

Ron Beasley
Published by Walter de Gruyter and Co (2002)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Walter de Gruyter and Co, 2002. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
46.18
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Beasley, Ron
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Quantity Available: 4
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # TD-9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
54.10
Convert Currency

Add to Basket

Shipping: 2.98
Within U.S.A.
Destination, Rates & Speeds

4.

Beasley, Ron
Published by De Gruyter Mouton (2017)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Hardcover Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description De Gruyter Mouton, 2017. Hardcover. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 3110173409

More Information About This Seller | Ask Bookseller a Question

Buy New
56.27
Convert Currency

Add to Basket

Shipping: 1.48
Within U.S.A.
Destination, Rates & Speeds

5.

Ron Beasley
Published by Walter de Gruyter
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Walter de Gruyter. Paperback. Book Condition: New. 193 pages. Dimensions: 9.2in. x 6.2in. x 0.6in.Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
64.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Beasley, Ron
Published by Mouton de Gruyter
ISBN 10: 3110173409 ISBN 13: 9783110173406
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Mouton de Gruyter. PAPERBACK. Book Condition: New. 3110173409 Special order direct from the distributor. Bookseller Inventory # ING9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
66.55
Convert Currency

Add to Basket

Shipping: 5.22
From Canada to U.S.A.
Destination, Rates & Speeds

7.

Ron Beasley
Published by De Gruyter Mouton (2002)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description De Gruyter Mouton, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # M3110173409

More Information About This Seller | Ask Bookseller a Question

Buy New
75.43
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Beasley, Ron
Published by Mouton de Gruyter (2017)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Paperback Quantity Available: 2
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Mouton de Gruyter, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P113110173409

More Information About This Seller | Ask Bookseller a Question

Buy New
81.38
Convert Currency

Add to Basket

Shipping: 1.48
Within U.S.A.
Destination, Rates & Speeds

9.

Ron Beasley
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Hardcover Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2002. Hardcover. Book Condition: New. Hardcover. Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 204 pages. 0.426. Bookseller Inventory # 9783110173406

More Information About This Seller | Ask Bookseller a Question

Buy New
65.17
Convert Currency

Add to Basket

Shipping: 27.59
From Australia to U.S.A.
Destination, Rates & Speeds

10.

Ron Beasley/ Marcel Danesi
Published by Mouton De Gruyter (2002)
ISBN 10: 3110173409 ISBN 13: 9783110173406
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Mouton De Gruyter, 2002. Paperback. Book Condition: Brand New. 193 pages. 9.00x6.25x0.75 inches. In Stock. Bookseller Inventory # __3110173409

More Information About This Seller | Ask Bookseller a Question

Buy New
89.52
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book