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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Management for Professionals) - Hardcover
Synopsis
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
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About the Author
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later the managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 35 books including many from Springer. Among his latest books is the popular "Digital Darwinism" (Springer, 2015) co-authored with Karl-Heinz Land.
From the Back Cover
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
"About this title" may belong to another edition of this title.
- PublisherSpringer
- Publication date2019
- ISBN 10 3030138224
- ISBN 13 9783030138226
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages279
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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Management for Professionals)
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Toolbox for Marketing and Management
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Springer International Publishing Mai 2019, 2019
ISBN 10: 3030138224
ISBN 13: 9783030138226
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications. 280 pp. Englisch. Seller Inventory # 9783030138226
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Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
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ISBN 13: 9783030138226
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications. Seller Inventory # 9783030138226
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Toolbox for Marketing and Management
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ISBN 13: 9783030138226
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents a comprehensive how-to guide to the most powerful tools for marketing and managementCovers the areas of analysis, forecast, creative thinking, agile management, and strategy developmentOffers guide. Seller Inventory # 267123868
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Buch. Condition: Neu. Neuware -Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ¿real-life¿ tools and applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch. Seller Inventory # 9783030138226
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