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Platform Power and Policy in Transforming Television Markets (Palgrave Global Media Policy and Business) - Softcover
Synopsis
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
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Review
“This is an indispensable text for anyone interested in the economics of television distribution. Posing a compelling argument about the changing nature of power in the media industries, Platform Power is also an excellent primer to the key policy debates in the field.” (Ramon Lobato, RMIT University, Australia)
About the Author
Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.
Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.
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- PublisherPalgrave Macmillan
- Publication date2018
- ISBN 10 3030089452
- ISBN 13 9783030089450
- BindingPaperback
- LanguageEnglish
- Number of pages313
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Platform Power and Policy in Transforming Television Markets
Published by
Springer International Publishing Dez 2018, 2018
ISBN 10: 3030089452
ISBN 13: 9783030089450
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 316 pp. Englisch. Seller Inventory # 9783030089450
Quantity: 2 available
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Platform Power and Policy in Transforming Television Markets
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Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3030089452
ISBN 13: 9783030089450
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. Seller Inventory # 9783030089450
Quantity: 1 available
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Platform Power and Policy in Transforming Television Markets
Published by
Springer International Publishing, 2018
ISBN 10: 3030089452
ISBN 13: 9783030089450
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Academic, yet accessible to the general readerDevelops the theory of structural power in the video platform businessOriginal in it s content, looking into platformisation of the TV indust. Seller Inventory # 448671865
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Platform Power and Policy in Transforming Television Markets
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Paperback. Condition: Brand New. reprint edition. 316 pages. 8.27x5.83x0.72 inches. In Stock. Seller Inventory # __3030089452
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Platform Power and Policy in Transforming Television Markets
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. reprint edition. 316 pages. 8.27x5.83x0.72 inches. In Stock. Seller Inventory # 3030089452
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Platform Power and Policy in Transforming Television Markets (Palgrave Global Media Policy and Business)
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Paperback. Condition: New. New. book. Seller Inventory # D7F7-3-M-3030089452-6
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